Fenty is an iconic brand that has dominated the world of luxury fashion, cosmetics and lingerie. Established by globally acclaimed artist, Rihanna, Fenty is a revolutionary label making waves for its inclusivity and game-changing products. But what makes this brand so unique? How did it become one of the popular brands not just in the world of fashion but also in everyday lifestyles?

First, let us understand the name ‘Fenty‘. It is the surname of the founder, Robyn Rihanna Fenty. What initially began as the Fenty Beauty cosmetics line in 2017, expanded into the world of high-fashion with Fenty Maison in 2019, which is under the luxury fashion group, LVMH. In less than two years, the Fenty empire also branched out into lingerie with the inception of Savage X Fenty.

Fenty’s astounding growth has seen collaborations and endorsements from significant influencers such as tattoo Sydney-based artist, Bang Bang who tattooed Rihanna himself! Their popularity is not solely for their celebrity-studded endorsements or because the brand is helmed by a noted figure. It is primarily due to their tenacious commitment to inclusivity and diversity.

Fenty Beauty revolutionised the beauty industry as it launched with 40 (and later expanded to 50) shades of foundation. This was widely appreciated by customers as the brand made an effort to cater to multiple skin tones often ignored by mainstream brands. Fenty Beauty has made “beauty for all” its mission, which resonated with customers globally.

Beyond makeup, Fenty also aims to include all body types in their lingerie range. Savage X Fenty is renowned for featuring models of all sizes in their runway shows. This is a breath of fresh air in an industry that often favours specific body types. The brand’s inclusivity and diversity extend beyond just race and body type, it champions for representation and equality.

Fenty Maison, the luxury fashion line, blends edgy street style with high fashion. This collection is reflective of Rihanna’s personal style and a broad range of influences from different cultures. The designs are the perfect balance of softness and aggression, playful yet serious, which sums up today’s multifaceted way of dressing.

Wearing Fenty is not just about fashion or glamour, it’s about belonging to a movement that respects diversity and individuality. From Sydney to San Francisco, you can find people proudly flaunting Fenty products. A tattoo Sydney artist might be wearing Fenty Pro Filtr foundation while creating beautiful body art. A teenager in Amsterdam might be experimenting with the newest Fenty Beauty drops. A woman in Lagos might be shopping online for Savage X Fenty’s latest lingerie. That’s the reach and shared love for the brand that has transformed it into a global phenomenon.

To sum up, Fenty is more than a brand that sells apparel, beauty products, and lingerie. It is an enterprise that stands for inclusivity, diversity, modernity, and individuality. Despite its young age, the Fenty label has firmly made its mark in the industry and continues to power ahead, setting new standards and rewriting norms. We can only anticipate more groundbreaking products and campaigns from this dynamic brand in the years to come.